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At Factchequeado, we are committed to ensuring access to verified information in Spanish to serve Latino communities living in the United States, which number 68 million people.

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Our strategy is based on:

  • Community building

  • Collaboration

  • Education (media literacy)

  • Innovation (developing civic technology and experimenting with formats and storytelling)

A growing
organization  💪

Community

Our content reached more than 10 million people on social media

COMMUNITY

Our social media community grew 59% 

Community

We assisted over 2,300 families with their questions about immigration processes by providing verified, high-quality information 24/7 through ChatMigrante in a changing context

Community

We strengthened our direct connection with our audience with over 23,000 responses through our WhatsApp chatbot

Production

Factchequeado´s ChatBot

We published more than 700 articles

Production

We created more than 300 audiovisual pieces for social media, and made more than 1,100 posts

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PARTNERSHIPS

We have added 24 new partners, including Wyoming, Oregon, and New Mexico as new states

partnerships

We were mentioned more than 500 times on social media, reposting and expanding our reach

partnerships

We have organized 52 editions of “El Cafecito,” our weekly exchange meetings with allies, and we have now held 195 meetings since Factchequeado began

partnerships

Our partners republished our articles more than 1,450 times

Training

We gave 36 training sessions to different media outlets and institutions, in more than 10 cities, reaching more than 2,400 people, taking our work to both global spaces and hyperlocal communities

Training

 We participated in more than 30 events and panels across 23 cities, helping close the Spanish-language information gap that affects Latinos living in the United States.

Highlights 🏆

Awards

200+ mentions in the press in 2025

Media mentions

Training 🎓

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We conducted research to understand how our community navigates the digital ecosystem, which formats capture their attention, and what makes them trust or distrust content.

This year, we launched Lab Factchequeado, an experimentation space that concluded 2025 with a mixed-methods study analyzing 15 video formats on social media. Together with the Digital Democracy Institute of the Americas (DDIA), we added a qualitative phase to understand how audiences perceive each style.

The goal: to provide practical evidence so that media outlets and organizations serving Hispanic communities can produce Spanish-language content that truly connects with and serves them.

Media Literacy

In 2025, we strengthened our media literacy work with initiatives designed to help more people make informed decisions in Spanish.

Scam-Desafío and Fact-Desafío

We updated Fact-Desafío and launched Scam-Desafío, two interactive WhatsApp game-courses that teach, in a practical and accessible way, how to recognize mis- and disinformation and avoid online scams.

Course for content creators

With support from the American Press Institute, we launched a course for influencers and content creators aimed at empowering them with tools to inform more effectively, verify sources, and produce responsible content for their communities.

Educational content for social media

We created and distributed more than 30 media literacy pieces on social media to raise public awareness about the importance of consuming and sharing verified information, reaching thousands of users.

Workshops and training sessions to strengthen the Spanish-language information ecosystem

 Through more than 30 training sessions, we taught participants how to use artificial intelligence for the common good, identify AI-generated content to avoid mis- and disinformation, and recognize misleading narratives while verifying data in an increasingly complex information environment. Our focus is on providing practical tools that empower more people to make informed decisions based on verified information in Spanish

Research to better understand our community

We conducted research to better understand how our community navigates the digital ecosystem, which formats capture their attention, and what drives trust or distrust in content.
This year, we launched Lab Factchequeado, an experimentation space that concluded 2025 with a mixed-methods study analyzing 15 social media video formats. In partnership with the Digital Democracy Institute of the Americas (DDIA), we incorporated a qualitative phase to better understand how audiences perceive each style.
Our goal: to provide practical evidence that helps media outlets and organizations serving Hispanic communities create Spanish-language content that truly resonates with and meets their needs.

Training 🎓

Screenshot 2025-12-01 at 10.49.42.png
Screenshot 2025-12-01 at 11.13.38.png
Screenshot 2025-12-01 at 11.12.03.png

Media Literacy

In 2025, we strengthened our media literacy work with initiatives designed to help more people make informed decisions in Spanish.

Scam-Desafío and Fact-Desafío

We updated Fact-Desafío and launched Scam-Desafío, two interactive WhatsApp game-courses that teach, in a practical and accessible way, how to recognize mis- and disinformation and avoid online scams.

Course for content creators

With support from the American Press Institute, we launched a course for influencers and content creators aimed at empowering them with tools to inform more effectively, verify sources, and produce responsible content for their communities.

Educational content for social media

We created and distributed more than 30 media literacy pieces on social media to raise public awareness about the importance of consuming and sharing verified information, reaching thousands of users.

Workshops and training sessions to strengthen the Spanish-language information ecosystem

 Through more than 30 training sessions, we taught participants how to use artificial intelligence for the common good, identify AI-generated content to avoid mis- and disinformation, and recognize misleading narratives while verifying data in an increasingly complex information environment. Our focus is on providing practical tools that empower more people to make informed decisions based on verified information in Spanish

Research to better understand our community

We conducted research to better understand how our community navigates the digital ecosystem, which formats capture their attention, and what drives trust or distrust in content.
This year, we launched Lab Factchequeado, an experimentation space that concluded 2025 with a mixed-methods study analyzing 15 social media video formats. In partnership with the Digital Democracy Institute of the Americas (DDIA), we incorporated a qualitative phase to better understand how audiences perceive each style.
Our goal: to provide practical evidence that helps media outlets and organizations serving Hispanic communities create Spanish-language content that truly resonates with and meets their needs.

Direct line to the community and daily feedback

The questions sent to us by our community—when they don't receive an immediate response thanks to content we already have—enrich our production and help us continue to fill information gaps. Every day, our team produces content based on the questions we receive, strengthening our direct connection with Latinos living in the United States.

Factchequeado´s ChatBot

Through our WhatsApp chatbot, we provide an accessible and reliable channel for asking questions and accessing quality information, where 7 out of 10 Spanish-speaking Latinos get their information. From the number +1 (646) 873-6087, we provide more than 23,000 answers.

Growth of our Social Media community:

We expanded our community by 59% across the digital spaces where we work to close the Spanish-language information gap in the United States. Through verified, clear, and culturally relevant content, we support our audience with trustworthy information in their own language.

Community

Expanding our reach through collaboration

We achieved more than 500 mentions from partners and other actors on social media, amplifying the spread of verified information and strengthening our impact in Latino communities.

New radio columns with partners

In addition to ongoing collaborations since 2024, such as Managing Editor Ana María Carrano’s participation on Ella y Él a dos Voces (Radio Mundo Miami) and El Diario sin Límites (City Limits and El Diario de Nueva York), and CEO Laura Zommer’s monthly column on La Voz (Radio Kingston), we added:

Pink Poppy Flowers
Pink Poppy Flowers

We organized listening sessions with Madre Tierra Philly, one of our partners in Philadelphia, to gain direct insight into community concerns and information needs. These conversations helped us identify key information gaps and develop targeted content grounded in Factchequeado’s expertise, including written and audiovisual pieces designed to respond clearly, effectively, and in culturally relevant ways to community questions.

Listening sessions with Madre Tierra Philly

Collaboration 🤝

We expanded our network of partners:

In 2025, we strengthened our strategic partnerships by adding 24 new organizations, bringing our network to a total of 141 partners working with us to report in Spanish across 27 states and Puerto Rico. This growth included 19 media outlets and 5 institutions, significantly expanding our capacity to reach Latino communities with reliable, high-quality information.

Countering climate mis- and disinformation in Spanish

Together with our Climate Power partners, we delivered clear, verified, and culturally relevant environmental information to Latino communities. We produced explainers and multimedia content in Spanish and began work on our first podcast, scheduled to launch in 2026.

“Me quedo en México”

In partnership with Conexión Migrante, we formed a journalistic alliance to investigate the impact of migration-related misinformation in Mexico and its effects on people in transit. By combining our methodologies, networks, and expertise, we produced rigorous, culturally relevant reporting that helps illuminate this phenomenon and protect migrant communities from fraud and misleading narratives.

Putin´s Laundromat

We investigated how the Mexican Journalists' Club amplifies Russian propaganda and legitimizes pro-Kremlin narratives. An independent analysis by The German Marshall Fund confirmed the Club's website's role as a disseminator of Russian state content. The investigation -highlighted by The New York Times and republished by Animal Político-, combined large-scale article analysis, a review of awards and workshops, and fieldwork to assess the impact of these operations on the information ecosystem and Latino audiences.
 

Audience research with the Digital Democracy Institute of the Americas (DDIA)

In collaboration with the Digital Democracy Institute of the Americas (DDIA), we produced the study “Conversations with Latinos: What makes content catch your attention?”—a pioneering analysis of how Latinos in the United States navigate digital ecosystems and engage with information online.

Expanding our reach through collaboration

We achieved more than 500 mentions from partners and other actors on social media, amplifying the spread of verified information and strengthening our impact in Latino communities.

New radio columns with partners

In addition to ongoing collaborations since 2024, such as Managing Editor Ana María Carrano’s participation on Ella y Él a dos Voces (Radio Mundo Miami) and El Diario sin Límites (City Limits and El Diario de Nueva York), and CEO Laura Zommer’s monthly column on La Voz (Radio Kingston), we added:

Pink Poppy Flowers
Pink Poppy Flowers

Collaboration 🤝

We expanded our network of partners:

In 2025, we strengthened our strategic relationships by adding 24 new partners, reaching a total of 141 organizations that work with us to report in Spanish in 27 states and Puerto Rico. This growth included the addition of 19 media outlets and 5 institutions located in 27 states and Puerto Rico, thus reinforcing our ability to reach more Latino communities with reliable information.

Countering climate mis- and disinformation in Spanish

Together with our Climate Power partners, we provided clear, verified, and culturally relevant environmental information to Latino communities. We produced explainers and multimedia content in Spanish and are currently working on our first podcast, set to launch in 2026.

“Me quedo en México”

We work together with our partners at Conexión Migrante in a journalistic alliance to investigate the impact of misinformation about migration in Mexico and its effects on people in transit. We combine our methodologies, networks, and experience to produce rigorous and culturally relevant content that helps to better understand this phenomenon and protect migrant communities from fraud and misleading narratives.

Putin´s Laundromat

We investigated how the Mexican Journalists' Club amplifies Russian propaganda and legitimizes pro-Kremlin narratives. The German Marshall Fund provided an analysis that confirmed the Club's website's role as a disseminator of Russian state content. The investigation, highlighted by The New York Times and republished by Animal Político, combines a massive review of articles, analysis of awards and workshops, and fieldwork to understand the impact of these operations on the information ecosystem and Latino audiences.

Audience research with the Digital Democracy Institute of the Americas (DDIA)

In collaboration with our partners at the Digital Democracy Institute of the Americas (DDIA), we produced the study “Conversations with Latinos: What makes content catch your attention?”, a pioneering piece of research that analyzes how Latinos in the United States navigate digital ecosystems. 

Listening sessions with Madre Tierra Philly

We organized listening sessions with Madre Tierra Philly, one of our partners in Philadelphia, to gain firsthand insight into the concerns and informational needs of their community. Based on these exchanges, we identified information gaps and developed specific content based on Factchequeado's expertise, including texts and audiovisual pieces designed to respond clearly, usefully, and in a culturally relevant way to the community's questions.

What do our partners think about Factchequeado?

“We highly value your role in building community and collaboration: the Cafecitos with partners, WhatsApp, joint projects…”
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FactCheck.org (Philadelphia, Pennsylvania)

“Factchequeado provides content I can share with my audience to complement our reporting, especially useful during this year of many migration changes.”
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New Hampshire Public Radio (New Hampshire, Concord)

“The quality and seriousness of the work you do… high-quality, well-founded articles that are audited for accuracy.”
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HOY en Delaware (Delaware)

“Everything you do is useful to us. We value your collaboration and your research on mis- and disinformation.”
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Yale Climate Connections (Connecticut)

Innovation ⚡️

Creative formats for social media:

We revolutionized how we reach our audience through innovative formats and strategies designed specifically for Latino communities. This year, we explored new formats and narratives through Lab Factchequeado 2025, which analyzed, using a mixed and collaborative approach, which types of informational videos best connect with Latinos in the United States.

Innovation ⚡️

Tools to empower

ChatMigrante: is one of our proudest achievements of the year. This WhatsApp chatbot integrates artificial intelligence with verified editorial knowledge to provide accurate, clear, and up-to-date migration information. Its scalable and adaptable design makes it a pioneering tool in the Spanish-language information ecosystem.

Scam-Challenge: we developed an interactive experience on WhatsApp that uses conversational design and artificial intelligence (AI) to teach people how to identify the main scams affecting Hispanics in a practical and dynamic way. Through simulations, guided decisions, and verifiable cases, it turns digital literacy into an innovative, accessible, and gamified format that allows anyone to learn how to protect themselves from online scams directly from their phone.

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New strategies and research:

  • With support from the Disarming Disinformation program of the International Center for Journalists (ICFJ), we developed:

    • A joint investigation with Conexión Migrante to analyze the impact of misinformation about migration in Mexico at a time of significant changes in US policy. This collaboration allowed us to combine local expertise, fieldwork, and digital analysis to document how the lack of official information opens the door to abuse, fraud, and misleading narratives that directly affect migrants.

    • A cross-border investigation conducted in collaboration with the German Marshall Fund and The New York Times, with support for dissemination from Animal Político, revealed the role of the Mexican Journalists' Club as a key node for amplifying Russian propaganda. This journalistic and data collaboration allowed us to review thousands of articles, analyze networks of influence, and expose how these operations affect the information ecosystem and public perception in Mexico and among Latino communities in the United States.

  • ​A CLIP-led investigation exposing the risks of digital sexual abuse faced by minors in Latin America on Facebook and other platforms, in collaboration with Chequeado, Crónica Uno, El Espectador, and Tech Policy Press, to combine regional experience and technological analysis, thereby highlighting how these platforms fail to protect children and adolescents.

© 2025 Factchequeado

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